EMPLOYMENT | VOLUNTEER & ORGANIZATIONAL EXPERIENCE | AWARDS & RECOGNITION | EDUCATION | SOFTWARE KNOWLEDGE & OTHER INTERESTS
Employment
Freelance Design + Marketing Strategy
kentfackenthall.com, Penniac, NB, Canada
January 1996 – October 2018, January 2025 – Present
Graphic design, WordPress website development, marketing strategy and consultation.
Creative Director
Kiers Marketing Group, Fredericton, NB, Canada
July 2009 – January 2024
Marketing consultation and strategy, needs assessments and campaign planning, social media account management. Client and vendor relations management including production timelines and project management. Prepared quotes/estimates and written proposals. WordPress website development and maintenance. Worked collaboratively with 2-3 team members on in-house projects. Responsible for all aspects of design within a full-service marketing firm. Including, but not limited to: logos, branding and identity systems; print collateral, advertising and promotional campaigns; web site design and development; publication design; online advertising and social media campaigns; point-of-sale and product packaging design; large-format design of trade show booths, banners and signage.
Graphic Designer
Goose Lane Editions, Fredericton, NB, Canada
November 2006 – July 2009
Graphic design for a book publisher and communications design firm. In addition to conception, design/layout and production of various hard and softcover books, also responsible for design of commercial/contract projects including but not limited to identities/branding, brochures, magazines and catalogues, trade show and exhibit materials, interpretive panels, and web sites. Responsible for and participated in all facets of the design process and client consultation as well as estimating, colour correction and prepress, project management, quality control, delivery coordination, and invoicing.
Senior Graphic Designer
Print Atlantic, New Minas, NS, Canada
February 2001 – October 2003
Responsible for design and pre-press of Sears National Dealer Store Flyer from concept stages through to film processing. Also involved in design, pre-press, and production of other commercial projects including, phonebooks, catalogs, brochures, newspaper advertising and layout. Supervised team of designers relating to content, design, timetables/deadlines and day-to-day troubleshooting.
Graphic Designer/Production Manger
Think Design & Communications, Falls Church, VA, USA
July 1997 – October 2006
Conception and design of projects including corporate brochures and literature, print advertising, trade show and conference displays and collateral, periodicals, publications, company logo and identity systems/branding and client web pages. Managed all printing and production for firm and its clients including paper selection/estimating, pre-press, proofing, printing and delivery/quality control of final product. Work with and advised 2 other designers regarding design concepts, project scheduling and production compliance.
Bicycle Mechanic/Builder
Bikes USA, Alexandria, VA, USA
May 1997 – December 1998
Repaired and built bicycles. Maintained shop, helped customers with equipment and part related questions.
Instructor, Counselor
Skate for Fun, Reston, VA, USA
May 1996 – August 1996
Instructor for In-Line Skating summer camp for kids. Supervised up to 20 children each day. Organized activities, games and lessons. Also taught private power skating lessons to children and adults.
Database Manager, Individual Membership
Internet Society, Reston, VA, USA
December 1995 – May 1996
Managed upkeep of database of members for a non-profit association dedicated to the positive and uncensored growth of the Internet and related technologies. Dealt with members regarding all manner of membership concerns and produced and managed mailings to members in both postal and electronic mail.
Owner/Operator
Lapdog Graphics, Inc., Falls Church, VA, USA
December 1994 – February 1996
Operated my own business which included a full service sign shop and textile screen printing services. Designed, fabricated, and installed vinyl signs, neon signs and screenprinted signs.
Design, Production, Installation
Signtec, Falls Church, VA, USA
August 1994 – December 1994
Designed, fabricated and installed vinyl signs, neon signs and sandblasted signs. Also assisted in service calls and the installation of eradicable awnings. Took orders from and worked with customers on sign design.
Instructor/Manager
In-Line Adventures, Fairfax, VA, USA
April 1994 – August 1994
Instructed both group and private in-line skating lessons, managed stunt skating team, scheduled and instructed roller hockey camps and clinics, as well as birthday parties, corporate parties and other skating related events.
Engineering Draftsman
Christopher Consultants, Inc., Fairfax, VA, USA
November 1992 – March 1994
Drafted civil engineering drawings. Responsible for producing all manner of engineering drawings on mylar and velum with both graphite and ink media.
Assistant Manager
Hockey Plus/Reston Ice Forum, Reston, VA, USA
October 1993 – April 1994
Handled special orders, inventory control, employee training, and staff supervision of retail hockey/skating store. Also worked in management of ice rink operations, day-to-day maintenance, ice resurfacing and customer relations.
Volunteer and Organizational Experience
The Radical Edge
Shop Associate, Giant Bikes Brand Ambassador, Ride Leader, Consultant, Instructor
April 2013 – August 2017
Occasional bike service and sales. Lead beginner group road and mountain bike rides. Social media and marketing consultation. Graphic design. Helped establish Giant Bicycles Sprockids program and Certified Sprockids leader/instructor. Bike Commuter Cabal
Bike Commuter Cabal
Minister of Propaganda
January 2012 – October 2018
Responsible for design, maintenance, and upkeep of webpage at bikecommutercabal.com. Design of various products and campaigns to promote bicycle commuting and utility bike transportation as well as associated merchandise.
Nashwaak Watershed Association
Marketing Consultation, Design, Social Media
Member, Board of Directors
November 2011 – November 2017
Responsible for redesign and management of organization website. Design of various printed materials including newsletters and promotional items. Manage social media accounts.
River Valley Cycling
Marketing Consultation, Design, Social Media
January 2014 – January 2015
Responsible for design and management of website. Marketing consultation and design of various marketing materials and products. Participation in management of social media accounts.
Conservation Council of New Brunswick
Marketing Consultation, Design
January 2013 – June 2014
Redesign, implementation and maintenance of website. Staff training in use and update of site. Marketing consultation.
Awards and Recognition
2017 Business Excellence Award Nominee, Kiers Marketing Group
Fredericton Chamber of Commerce
2011 Business Excellence Award Winner, Kiers Marketing Group
Fredericton Chamber of Commerce
Silver Medal, Performing Arts, Independent Publishers Awards for ‘The Top 100 Canadian Singles’. Design and layout.
Best First Book, 2008, Bob Mersereau
Atlantic Publishers Marketing Association
First Book Winner, 2008, Author Bob Mersereau for ‘The Top 100 Canadian Albums’. Design and Layout.
Best Published Book 2008, Shortlist
Atlantic Publishers Marketing Association
Best Published Book 2008, Shortlist for ‘Miller Brittain: When the Stars Threw Down Their Spears’. Design and Layout.
Sprockids Canada Instructor/Leader
Sprockids Canada/Giant Bicycles/The Radical Edge
Certified May 2016
Education
York University, Toronto – Online
Certificate in Business Administration
In process, will complete November of 2025
Northern Virginia Community College
Associate’s Degree – Architecture, 1998
Fairfax High School, Fairfax, VA
Advanced Studies Diploma – Architecture, Art, 1989
Software Knowledge
- Adobe CC Suite
- Microsoft Office
- Google Workspace
- Quark Express
- WordPress
- 25+ years with Apple OS
Other Interests
- Architecture and Design
- Cycling
- Ice Hockey
- Outdoors & Adventure
- Philosophy & Thought
- Reading & Music
- Technology & Media
- Wood Working & Renovations